• Reed Myers

Why is SEO Important?

Every second, 40,000 people search for something on Google. You read that correctly, 40,000 google searches performed every second. Some quick math tells me that’s 3.5 billion searches every single day. Now, if you own a small business such as a blog, retail store or a restaurant, you probably want your site to show up on some of those searches! That means SEO should be an integral part of your marketing plan.

When it comes to eCommerce websites, SEO is even more important. The simple-truth is that more people are shopping online than in physical stores. And that fact is not changing anytime soon. Is that not enough to convince you that you need to make SEO a priority? Well, hear this. Most shoppers are going to research online before they buy. So, if they are not seeing your store as an option to buy from, you aren’t getting their business.

You see, SEO helps your customers find you. They won’t just fall in your lap. SEO allows search engines to understand your website and what it’s about so they can recommend it to internet users. Basically, it helps them help you. Let’s picture Google as a matchmaking service. They learn what the internet user needs and finds a site that has qualities. They then match the two, let them hang out for a bit and see if they can hit it off. If you’re doing your SEO right, google will be able to match your site to your customers.

Being successful in today’s marketplace requires an online presence. But simply creating a website is not enough. You need to have that website indexed by google. Doing so can boost your business in major ways. This is exactly what SEO is about. No matter what you do, if you want people to see that new website, you’re going to need to invest some time in SEO or pay someone that will do it for you.

It’s important to set reasonable expectations from the start when it comes to SEO. At RM SEO, your Atlanta digital marketing experts, we always try to set these expectations for all clients. We let them know we can’t promise them the top spot on Google, but we promise we will get them found. This takes time, patience, and money. When trying to figure out just how much time and money to invest, consider the potential rewards you gain from having increased web traffic and digital exposure. What does one new client bring to your business? Think about that times ten. It might seem like a large cost at the time, but you’ll be thankful once you start seeing the rewards. It’s a lot of hard work when your site is new. However, once you start to gain organic traffic it becomes relatively easy to maintain.

A lot of businesses think they can just pay their way to the top of Google. Technically, that’s true. You can pay for search engine marketing to have your ad show up before the organic search results. But what you don’t realize is that Google will show that its an add. Most people see this and move on to the first organic results. They know that Google sees these results as the most relevant for their search queries. Paid results can work, and we do recommend that you invest in paid search engine marketing while you work on organically getting on the first page of Google results. But we always focus on organic search results first as that will drive the most traffic to your site. We are more than happy to assist you with pay per click ads that will sit at the top of the search engine results while also working to help you get to the top organically.

Below is an example of PPC (Pay Per Click) Ads at the top of the Google results:

Below is an example of organic ads on Google results

All this said, it’s going to take some serious patience. You will not see results overnight, or in the first week. Maybe not even the first month for that matter. Most of your competitors are already doing this and have been doing it for a while. It’s a battle for prime real estate on the first page of search results. But, with patience and dedication, this will work. It will put more money in your pocket. It’s an investment worth making. Contact us today for a free consultation.

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